A friend once told me, “If it’s meant to be, it’s up to me.”  
I believe this fully when it comes to something that requires individual effort, or when individual gusto alone can make all the difference.
 
But usually life’s not just like that…
 
I’ve come to learn and respect that there is more to the story. In fact, this quote might be better expanded to, “If it’s meant to be, it’s up to me – but most likely we.”
 
For this reason, I was thrilled to partner with Charlene Mulholland to acquire and grow Prish with you all.
 
Prish as an app, platform, or tool isn’t something revolutionary. It wasn’t ever meant to be and that’s what attracted me to it. After leaning in with Charlene to learn her vision and weigh a partnership with her on this venture I was ecstatic when she approached me to purchase the company outright. 
 
Prish isn’t just about our effort within the company. It’s about creating space for more agencies and tech partners than ever to come together and create outcomes for us all. 
 
Moving beyond the aspirational hype, what does this mean for you?
 
Starting March 21, 2025, Prish is softly relaunching as a lightweight partner relationship management (PRM) software with a core focus on providing an inexpensive door into partnerships for agencies of all sizes, and technologies looking to ramp up partnerships for the first time. Our aim is to grow the pie for all by bringing more players in from all sides of the partnership spectrum to create more stories, more opportunities for growth. Partnerships at their core are a foundational growth channel for any business when done right.
 
We’re investing heavily into the app experience for all partner types to create a healthy and stable place to start and grow a partnership community for each user of the app. Our focus is on creating space for potential partners to plant themselves and thrive but not to be the only player or voice expanding our ecosystem and community.
 
Practically, this means investments in many areas, not just the following.
 
  • User experience – Enhancing the current user experience to be even friendlier, smoother, faster, and productive than ever before. Some improvements include:
    • Added support for Agency to Agency and Technology to Technology partnerships
    • A more refined Hubspot integration process, and a brand new Salesforce integration
    • Greater insights into data and analytics around all partner interactions and activities
    • And so much more…
  • Security & trust – Partnering with Vanta to complete our SOC 2 compliance audit and publish an industry standard Trust Center. Ensure further safeguards for all data privacy beyond even our strong current standards.
  • Branding – A more refined overall brand for Prish that reflects our commitment to quality development and more.
 
The list goes on…
 
These are exciting times! We at Prish look forward to joining the rising tide lifting all partners.
 
Let’s grow together. The future is in our hands.
 
Claim your demo of Prish today.
 
Aaron Roper
CEO & Co-founder of Prish